SHARE:
B Corp certified businesses share a commitment to considering their impact on people and the planet. From how they source materials to how they support their communities, these brands are helping show what responsible business can look like.
B Corp certification is awarded by B Lab and considers social and environmental performance, transparency and accountability. It looks at the wider business, including its workers, governance, communities and environmental impact.
At GoGenerosity, we work with businesses that want to make generosity part of everyday shopping. Our Shopify Pay it Forward app lets customers contribute towards products for people in need. Contributions become gift cards that a charity partner can redeem in the participating store at full retail value.
Here are seven B Corp certified brands in the GoGenerosity community, across New Zealand and Australia:
Harris Farm Markets
Harris Farm Markets is an Australian fresh food retailer with a focus on nature, local farmers and producers. Its initiatives include Imperfect Picks, which gives customers another way to buy produce that might otherwise be overlooked because of its appearance. The business became B Corp certified in April 2026, adding independent recognition to its wider commitment to responsible business.
Cleanery
Cleanery makes cleaning and personal care products in powder form, ready to mix with water at home. Its approach is designed to reduce unnecessary packaging, transport emissions and waste, while making more sustainable choices accessible to everyday households. Cleanery has been B Corp certified since May 2023, listed under The Sustainable Care Company Ltd.
Flight Coffee
Flight Coffee brings a commitment to people and the planet to the daily coffee ritual. The New Zealand coffee business first became B Corp certified in April 2023 and announced its recertification in 2026. Its wider work includes supporting Life Flight and working with Save Board to give used coffee packaging another purpose. These are Flight Coffee initiatives that show how its values shape everyday business decisions.
Deadly Ponies
New Zealand accessories brand Deadly Ponies combines creative design with a focus on craftsmanship and responsibly sourced materials. Its bags and accessories are designed to be used and cherished for years. The brand’s B Corp certification sits alongside its commitment to transparency and taking responsibility for how its products are made. From material choices to the people involved in production, it’s an approach that considers the wider impact of the business.
Kowtow
Founded in Wellington, Kowtow takes a considered approach to clothing, using Fairtrade organic cotton and focusing on traceability throughout its garments’ journey. Its B Corp profile describes a business taking responsibility for what it produces and how it operates. That commitment brings the people making the clothes, the materials used and the environmental impact into the same conversation.
Zorali
Australian outdoor brand Zorali was founded around a shared love of getting outside. Its mission is to encourage more people to enjoy nature and build a community around outdoor experiences. Certified as a B Corp since July 2022, Zorali is part of a movement asking businesses to consider their impact alongside their commercial goals.
Make generosity part of your business
Help your customers turn small contributions into useful products for people in need. With GoGenerosity, you can connect with a charity partner and share the difference your community makes through your Generosity Hub and impact stories.
You don’t need to be a B Corp to get started.
FAQs
Which B Corp brands are part of the GoGenerosity community?
Cleanery, Deadly Ponies, Flight Coffee, Kowtow, Zorali, ECOYA and Harris Farm Markets are seven B Corp certified brands in the GoGenerosity community. They span cleaning products, fashion, coffee, outdoor apparel, home fragrance and groceries.
How can Shopify stores give back through GoGenerosity?
Shopify stores can use GoGenerosity’s Pay it Forward app to invite customer contributions. These contributions become gift cards that a charity partner redeems for products from the store, helping provide goods for people in need.
Do you need B Corp certification to use GoGenerosity?
No. A business does not need B Corp certification to use GoGenerosity. The service helps suitable stores connect their products with charity partners and make giving part of the shopping experience.
Does using GoGenerosity make a business B Corp certified?
No. B Corp certification is awarded through B Lab’s certification process. GoGenerosity can support a business’s community giving, but using the platform does not award certification or guarantee eligibility.
Where can I check whether a brand is B Corp certified?
You can search B Lab’s Find a B Corp directory for a company’s certification record. Some brands are listed under their registered company name. Cleanery, for example, is listed as The Sustainable Care Company Ltd.
Read more posts
Here’s how generous people just like you have made a difference to local people in need.
Join the GoGen Community
Get exclusive content about our latest events and initiatives....
