TradeMutt and TIACS

Across Australia, the people who build, fix, and keep our communities running are often the ones carrying the heaviest loads - but not always the kind you can see. Between long hours, physical demands, and the pressure to stay strong, it can be hard for tradies, truckies, and farmers to reach out for help.

That’s where TIACS steps in. Short for “This Is A Conversation Starter”, TIACS provides free, professional counselling via phone and text to blue-collar workers and their families. There are no waitlists, no fees, and no judgement - just genuine, accessible support when it’s needed most.

‍TradeMutt, the bold workwear brand known for starting conversations around mental health, has long backed TIACS by donating 50% of its profits to fund this vital service. Now TradeMutt customers can join in too - adding a pay-it-forward donation at checkout to help even more Aussies access life-changing mental health support.

One TIACS client shared:

For this client - and thousands of others - that first conversation can be the turning point. What starts as a chat becomes a connection, and that connection can be the difference between just getting by and starting to heal.

Thanks to TradeMutt, TIACS, and their community of generous customers, every shirt sold and every dollar paid forward helps start more of the conversations that can save lives.