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From a sell-out weka-coloured cup to pay-it-forward donations at checkout, ACME and Forest & Bird collaboration turned a shared love for nature into support for its protection.
There’s nothing like a good coffee in a beautifully crafted ACME cup. For ACME and Forest & Bird, that everyday pleasure became an opportunity to celebrate Aotearoa’s wildlife and invite customers to help protect it.
The partnership began when ACME approached Forest & Bird about a collaboration around its Bird of the Year campaign. Having just developed its first sustainability strategy, ACME was looking to establish charity partnerships that would put its values into action. Forest & Bird, with its mahi protecting and restoring nature across Aotearoa, felt like a natural fit.
That shared purpose took shape in a limited-edition weka-coloured cup, stamped with the Bird of the Year design. Available during the competition, the cups sold out quickly, finding fans among ACME customers and Forest & Bird supporters alike.
A partnership that reaches beyond the cup.
For Forest & Bird, working with businesses that share its values creates opportunities to reach even more people and bring conservation into everyday life. From products that include a donation to campaigns that give nature a voice, these partnerships introduce its mahi to new audiences.
Through GoGenerosity, ACME brought that opportunity into the checkout experience. Customers were invited to pay-it-forward as they shop, enabling Forest & Bird to reach people beyond those who engage with the limited-edition collaboration.
GoGenerosity offers another important touchpoint on the customer journey, as people get prompted to choose a donation at checkout. It means that we become more visible to all customers travelling through the business, not just those who engage with the Forest & Bird-specific collaboration
Alexandra Moyes
Corporate Fundraiser
For a charity funded mostly by donations from generous Kiwis, this support matters.
ACME’s partnership with Forest & Bird showed how a shared set of values can become something customers take part in. A limited-edition cup starts a conversation. A donation at checkout offered another way to get involved. Together, they helped keep Aotearoa’s nature in focus, with raising support for the mahi needed to protect it.
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