January 17, 2023

Treating young mums

2 min


Written by:

Megan Raynor

VIew Profile

Any parent will tell you that looking after a baby is not the hardest part of being a parent. It’s things like being last on your priorities list, social isolation and finances. Thankfully there is an even bigger list of things that make parenting a joy, but that doesn’t mean new parents don’t need support for the hard parts too. 

To help make life easier for new parents, and to show them the care and love they don’t have time to show themselves, Wildflour paid-forward $150 worth of baking to Little Heroes Project. As a bakery known for their array of made-from-scratch goods (the pesto scroll and banana bread are must-tries), the recipients were in for a treat.

The baking was distributed by Little Heroes Project, provided to young mums. 

The Little Heroes Project was started in 2021 to help young Mums prepare for their babies. They put together donated pre-loved (but good quality) baby items, like bassinets, prams and clothes, and volunteers deliver them to in-need mums as well as Teen Parent Units in New Zealand.

Alongside Wildflour’s generous customers who pay-it-forward, First Mortgage Trust provides a donation to help Wildflour’s pay-it-forwards go further. This means more banana bread and brownies for the young parents.


If you want to help, visit Wildflour and pay-it-forward alongside your treat. A boutique Mount Maunganui bakery, they make small batches of baked products using natural ingredients as well as raw (uncooked) slices, bliss balls and coffee.

Or, if you’re not local, head to our marketplace to see where else you can pay-it-forward (and get a treat!) near you.

See more generous businesses